Less Shouting and more of Sharing Your Story

Oct 22, 2019

I'm someone that is learning every single day. I think it was when I was 17 or 18, Patrick Hadley, one of my first mentors told me. “You can learn something from someone every single day.” There's something you can learn from someone every single day and that's what I try to do every time I meet people. 

I believe that most physical therapists start out with so much passion, and they want to shout their message with facts. But they don't realize that it is not effective, what's more effective is sharing your story. 

If you think you don’t have enough content, your story will help you with social media and that's what will help you with marketing. The more you talk about your story the more interested people are going to be. 


It’s your story and nobody can touch it. 

Watch the video here: Less Shouting and More Sharing of Your Story


The only way your story could be touched is if  you are not credible. You can never run out of content, because you're living and your breathing. You have new stories everyday. 


You might not think you're interesting, but you are. All that matters is that you relate to someone else. During my initial evaluation or on my consultation, when I can feel and I can sense that the patient is very leery. I feel the need to talk to them and I need to not throw more facts on them. I just need to tell them a story. What I do is I tell the person a story, sometimes it’s about someone that I treated as a patient in the clinic. Or I tell them a story about someone that I know, that has the same problem that they've had, and that has had good success. And when I do that, it calms them down.  

For those of you that do discovery visits, it should be more around telling them a story of someone that was in the same situation. I know this is not the normal way of teaching, not the normal way of thinking, but please understand something. First, you have a point of what you're trying to do. Second,  you tell a story about it, maybe something that you've gone through; or that someone that you know that has gone through the same thing and then you drive back home to point. Don’t be afraid to share your story and relate to people. Whether it’s in your clinic or in social media.


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